Core Values

The Don Franklin Family of Dealerships works daily to provide our customers the best possible experience; particularly, in finding you the right vehicle for your family's budget and your family's needs - all with integrity, competitive-pricing and a customer-first attitude.

Don Franklin prides itself on having the best dealership experience possible for its customers and has taken efforts to ensure just that. Keep reading for just a few examples of many reasons why you should choose Don Franklin Family of Dealerships for your next purchase:

Placing Service Above Ourselves

A lot may have changed since 1968, but the one thing that remains the same is the pride the Don Franklin Family team takes in being involved in our communities. We sponsor and support various community activities, as well as a wide-variety of other charitable activities and causes.

10 Year / Unlimited-Mile Powertrain Coverage


Our coverage aims to keep you and your vehicle on the road - not by the side of it. We provide this protection at no charge for most NEW and PRE-OWNED vehicles. This coverage runs 10 years from vehicle manufacture date. Restrictions and exclusions apply. See dealer for eligibility requirements and details

Respect and Trust

Our exceptional staff is trained, retrained, and then trained again to ensure that every customer that interacts with the Don Franklin Family of Dealerships has an excellent experience! We only hire the best of the best to represent the Don Franklin brand and we pride ourselves on having an honest and friendly staff that is also knowledgeable and professional! At the end of the day, we are here to serve you. We take that responsibility very seriously and wouldn't trust that responsibility to just anyone!

Part of the Family

As part of the Don Franklin Family of Dealerships, we have access to an extensive inventory of over 5,000 vehicles! Don Franklin Monticello Chrysler Dodge Ram Jeep always maintains competitive NEW and PRE-OWNED inventories of Chrysler, Dodge and Jeep vehicles.  We're here to provide a fun, easy and valuable automotive shopping and service experience. Stop by our dealership today at 1777 E Highway 90 to see for yourself!

Be it in sales or service, we welcome the opportunity to serve you!


Don Franklin Monticello Chrysler Dodge Ram Jeep

1777 E Highway 90
Directions Monticello, KY 42633-2242

  • Sales: 606-396-3020
  • Service: 606-614-4267
  • Parts: 606-620-4342


  • Monday 08:30AM - 06:30PM
  • Tuesday 08:30AM - 06:30PM
  • Wednesday 08:30AM - 06:30PM
  • Thursday 08:30AM - 06:30PM
  • Friday 08:30AM - 06:30PM
  • Saturday 08:30AM - 04:00PM
  • Sunday Closed